TOMO 東木筑造 ｜深圳喜茶LAB旗舰店：以设计延展商业
消费力的提升和数字化的便利，推动着新兴的消费模式和消费力量的嬗变及成型，中国正加快步入新的消费时代。在新消费力量涌动、新消费主义盛行的今天，如何协助喜茶这一当红的新式茶饮品牌传递个性主张，一展其在品类创新、体验创新、业态集合上的商业战略姿态，迅速敏捷地优化每一个可能的消费接触点，营造“沉浸式”的互动消费体验，成为TOMO 東木设计在深圳首家喜茶LAB旗舰店创作中的核心逻辑。 The improvement of the consumption level and the convenience of digitization have promoted the transformation and formation of new consumption patterns and consumer groups. China is now accelerating its entry into a new ERA OF CONSUMPTION. Today, in face of the new consumer groups and new consumerism, how can we help HEYTEA , a popular new-style tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consuming procedure and creating IMMERSIVE and interactive consumer experience are the basic logic for TOMO DESIGN in the design of Shenzhen Heytea Lab.
“沉浸式体验园林” We create an immersive experience garden
01 灵 感 · 建 筑 INSPIRATION 建筑侧面 ARCHITECTURE 追溯项目本源，以起承转合的序列式观景节奏，注解建筑的艺术语境。建筑外立面保留建筑原始灰砖，同时以转角渐变的方式穿插金属砖块，传统底蕴注入新的视觉装置艺术。 Tracing the origin of the project, the designer interprets the artistic context of the building with a sequence of landscape. The facade of the flagship store is covered by gray bricks, which is interspersed with metal bricks to show both traditional beauty and a youthful atmosphere.
建筑主入口 ARCHITECTURE 临街立面借助现代科技和艺术手法的融合，在入口处营造空间代入感。室外延伸至室内的格栅体块，循环播放意境万千的山水画面，透过光筑艺术、现代水墨、数字科技，与檐下雨帘的造景虚实相映，传统与现代碰撞出别样意趣。 At the entrance, the metal grille facade replaces the solid wall, creating a relaxing atmosphere. And the screen behind it displays the beautiful landscape repeatedly. Here, the art of architecture, modern ink paintings, digital technology as well as the “rain curtain” dialogue with each other and show both the collision and combination between tradition and modernity.
02 意 境 · 园 林 SPATIAL IMAGERY 设计师带着整体性的思维，以极简的手法营造庭院景观，造就了明朗和开阔的贯穿格局，让景与物的契合、人与人的互动流畅而层次丰富。此间多重美学借景自然、不同材质所形成的肌理，寓物以形，激活庭院的观赏美学与实用功能，更大程度上拓宽了社交场域的人流均衡度。 With a holistic perspective, the designer creates a courtyard landscape with minimalist skills, creating a clear and open pattern which encourages the interaction between landscape, objects and people. Taking advantages of the natural surroundings and employing different materials, it presents multiple aesthetics and rich textures, which effectively activates the ornamental and practical functions of the courtyard and balances the distribution of customers.
入口处景观+互动体验装置+圆憩小站的引入，形成与顾客良好的步入体验。空间中自由布局的游廊形式，蜿蜒地形成景观与人，人与人之间的不同交流方式。 At the entrance, the landscape, the experience equipment and the leisure space create a welcoming atmosphere. Flexible corridor winds in the space, encouraging the interaction between landscape and people and encouraging the communication between people.
03 未 来 · 室 内 FUTURE 室内结合现代水墨、数字科技、光与视觉美感互动设计的技术，呈现不同场景的沉浸式体验。结合五大实验室板块，由下至上，贯穿整个室内空间，予人以丰富的五感体验。 The interior combines modern ink ，digital technology, and interactive design techniques of light and visual aesthetics to present immersive experiences in different scenarios. Combining the five major laboratory plates, from the bottom to the top, through the interior space, which gives people a rich five senses experience.
空间内部界分5个不同的实验室 1F 周边实验室 | 制冰实验室 | 甜品实验室 | 插画实验室 2F 茶极客实验室
制冰实验室 甜品实验室 HEYTEA CELATO | HEYTEA CAKE 极简银色水纹金属体块吧台，砂岩质地的灰色地面，有序阵列的泡泡灯，同时配合制冰、甜品的明档展示，串联起不同区块的空间趣味性。透过对景的格栅窗，室内与户外相互映衬，达成室内与景观的视觉互动体验。 Silver metal bar counter, gray emery floor, and sequential bubble lights as well as the ice-making and dessert displays, connect a series of interesting spaces. At the same time, the floor-to-ceiling glass doors create an interactive visual experience between the interior and the outdoor landscape.
茶极客实验室 TEA GEEK BAR 拾级而上，沿着电子艺术装置景色变幻的律动，步入二层空间。设计采用整体天花照明手法，以类格栅形态正面发光，与斜屋顶形成块面穿插，简约的设计语言凸显空间质感。两侧墙面运用的凹凸金属砖材质，与精致的缎纹拉丝金属形成材质碰撞与对比。临窗而坐，沿着翻折式窗棂望去，葱茏见绿，清新舒怡。 Stepping up the staircase with LED images changing alongside, you will finally reach the second floor. The grille ceiling installed with lights interlaces with the pitched roof, while the walls decorated with concave-convex metal bricks dialogue with the exquisite stain brushed metal material. Sitting by the window, you will find a green and refreshing picture gradually unfolds in front of you.
贯穿空间的电子艺术装置 ELECTRONIC ART INSTALLATION 
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