集恩木作展厅|艾克建筑设计_商业展厅_室内设计联盟

本案位于汕头东部的一个旧厂房改造的办公楼二层，集恩是一个以Fanpin梵品木饰面为主要载体的木作展厅，以木饰面为基础，衍生了不锈钢定制，柜体定制为一体的展示空间。

JIEN is a franchisee of wooden veneer brand Fanpin. Thecompany opened a new showroom centering on Fanpin's wooden veneer products. Thespace sits on the second floor of an office building repurposed from an oldfactory in the east area of Shantou City. This showroom mainly focuses onwooden veneer display whilst also incorporating customized steel and cabinets.

Fanpin梵品，以木材爲杯，飲自然之靈，回歸自然感知動人，感悟萬物本質之美的意念。創造可感知的自然和與众不同，从而Fanpin梵品每壹張板材的誕生，都是種美存在。（源自梵品官网）

Taking wood as the medium and draws on the quintessenceof nature, Fanpin is dedicated to creating tactile, distinctive and aestheticwooden panels.

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集恩在潮汕经过5年的沉淀，与潮汕地区设计师已经有了互动的基础，同时也让市场对梵品木饰面有了一定程度的认知，艾克建筑认为这并不是一个开辟新市场的行为，而是如何稳固市场与让市场进行裂变的行为。设计中并不是要体现木饰面本身，主要的是要让市场知道集恩能做什么，一个从卖产品到定制与项目执行的行为差异，这是在展厅的设计中最重要的环节。

Having been based in Chaoshan Region for 5 years, JIENhas established a network with local design community, and has also enhancedthe visibility of Fanpin's wooden veneers in the local market. This time, JIENinvited AD ARCHITECTURE to conceive the new showroom. AD ARCHITECTURE didn'tregard this project as JIEN's attempt to exploit new market but to consolidate andfurther expand the existing market. Therefore, in addition to displaying the franchiser'swooden veneers, the design team focused more on conveying JIEN's own capabilitiesof creation. The key of the design shifted from products selling to thecommunication of the brand's competence in creating and executing customizedfurniture solutions.

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集恩不只是一个展厅，而是一个艺术、温暖、私密的会客厅。

Therefore, AD ARCHITECTURE designed a space that notmerely functions as a showroom, but more importantly, an artistic, warm andprivate "reception room" for JIEN.

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空间本身是一个容器，而我们试图探索产品与人的感受。在平静的空间中感受时间的启发，先关注空间与产品在空间中质感的魅力再去解读产品与工艺。

The space itself is a container. The design team tried toexplore products presentation and people's experience in it, hoping tostimulate visitors to feel the charming textures of the space and products, andthen to interpret product details and craftsmanship.

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