【派对】“红点•中国”系列活动将在深圳开启

红 点 在 中 国

Red Dot Meets Creative Asia

—— “红点•中国”系列主题活动将在深圳设计之都创意产业园分会场盛大开启

--- Grand Banquet of “Red Dot meets Creative Asia” in China (Shenzhen) “City of Design” Creative Industrial Estate

深 圳在去年荣获联合国教科文组织授予的“设计之都”称号后，迎来了09年首场最具国际化、专业化、权威性的设计与品牌主题盛会，由深圳市灵狮文化产业投资有 限公司和红点联合举办的“红点•中国品牌＆设计营商展”系列主题活动将于5月15日—18日在第五届文博会期间，在深圳设计之都创意产业园举行。同时，深 港创新圈核心项目——“深港设计中心”揭牌运营与创新产品体验展示活动将同期进行。

Shenzhen was awarded the honorable title of “City of Design” by United Nations Educational, Scientific, and Cultural Organization (UNESCO) in 2008, and the first international and exclusive feast about design and brand “Red Dot meets creative Asia” will come this year. It is a cooperation project of Shenzhen Sphinx Cultural Investment Co. Ltd. and red dot. From 15 May until 18 May 2009, the exhibition at the “City of Design” Creative Industrial Estate, Central Park, in Shenzhen, shows a selection of awarded Asian products from the internationally renowned red dot design award. Meanwhile, as the core project of “Shenzhen-Hongkong Innovative Circle”, “SZ-HK Design Centre”, will open and exhibit experientially the creative design from Shenzhen, Hongkong.

在过去十年，亚洲经济格局发生了巨大变化，社会也从单纯的制造型转向知识型发展，亚洲创意产业取得了巨大成功。设计正在从制造业发达的经济地区转向有未来潜力的创意市场。现今，亚洲已经成为全球最重要设计中心之一，尤其是中国，已经成为世界设计的引领国家。

In the past ten years, Asia’s economic landscape has been subject to serious changes. It has developed from a mere production site to a knowledge-based society. Asia’s creative industries can report their greatest success. Changing from an economic place of production into a creative market with future potential, Asia, and China in particular, has grown to a leading nation in the world of design.

灵狮作为国内最先专注 于工业设计产业化运营的民营企业站在深圳这块创意产业发展的经济沃土上，一直致力于深圳“设计之都”建设的发展。依托灵狮广泛的国际创意设计资源，通过各 种国际性品牌与设计的展会、论坛、大赛，促进深圳设计与世界的国际交流与合作。此次与国际工业设计领域最权威的奖项和最成功的商业推广机构——红点的合 作，再一次为深圳设计构建了一个国际设计界交流平台。

Shenzhen Sphinx Cultural Investment Co. Ltd. is the first domestic enterprise focussing on culture industry’s operating and design promotion. It commits itself into promoting the development of Shenzhen “City of Design”, as well as the international cooperation of design in Shenzhen via a series of business activities as exhibition, forum and competition. Red dot is the best design award and internationally commercial label to promote the industrial design and business. The cooperation with Red Dot, should serve as a basis for international communication of design in Shenzhen.

“红点设计大奖”（red dot design award） 是国际公认的全球工业设计领域最顶级奖项，也是所有国际设计奖项中商业化、市场化程度最高的奖项，被称誉为设计界的“奥斯卡”、国际设计师的“设计经济人”、全球最大规模和最尊贵的奖项。

“Red dot design award” is the largest and most prestigious design award in the world. It stands for belonging to the best in design and business. The red dot is an internationally recognised quality label for excellent design that is aimed at all those who would like to qualify their business activities with the help of design.

设计之都创意产业园作为第五届文 博会中心区分会场，由德国红点设计奖主席彼得•扎克教授（Prof. Dr. Peter Zec）、德国红点机构副主席艾玛•舒勒教授(Mr. Elmar Schuller)、红点新加坡主席邱智坚先生(Mr. Ken Koo)带领的红点高级项目经理、亚洲工业设计界著名设计企业、制造企业等组成的强大阵容，携120余件分别获得红点设计大奖的亚洲区获奖产品首次登陆中 国，并将会预先展出2009年全球红点获奖设计产品。这是红点获奖作品在中国的首次集中展示，既代表了亚洲顶尖设计企业的水平，更重要的是，代表了中国工 业设计企业和著名制造企业的设计水平和品牌实力，标志着中国的工业设计水平已得到国际业界的认可。

“City of Design” Creative Industrial Estate is the sub-venue of the 5th ICIF. The exhibited products present an interesting inventory of Asian creativity from the previous years. The strong line-up leaded by Red Dot design award President Prof. Dr. Peter Zec, vice president Mr. Elmar Schuller and Asia President Ken Koo brought about over 120 Asia award-winning products including the latest winning design in 2009. It is the first time that Red dot award-winning products display in China. The exhibited products not only present an interesting inventory of Asia creativity, but also show the design level and brand power of Chinese design-led companies. It marks Chinese Industrial Design has been recognized by the world market.

“红点•中国品牌＆设计营商展”系列主题活动以“设计改变中国”为主题，由“红点•中国品牌＆设计营商展”、“红点•中国主题论坛与交流酒会”等主题活动组成，且“深港设计中心——首届深港设计双城展”同期举行。

With the theme of "Design changes China", "Red dot meets creative Asia" series activities are composed of "Red Dot meets creative Asia award winning products exhibition," "Red Dot reception", etc, and " HK•SZ Design Center - the first SZ-HK Design Excellence Exhibition" will be held simultaneously.

“红点•中国品牌＆设计营商展”以“红点在中国——创意亚洲”为主题，汇集了香港o.d.m.、韩国熊津豪威、华为、TCL、联想、康佳、中兴通讯、台湾明基、洛可可等亚洲40多家顶尖设计企业和制造业带来的120件红点设计大奖产品，一件件代表世界领先工业设计水平的经典力作将为各位呈现一场精彩绝伦的创意、设计盛宴。

"Red Dot meets creative Asia" has brought about 120 Red Dot award winning products from more than 40 top design enterprises and manufacturers, including Chinese Lenovo, TCL, Huawei, Konka, ZTE, BenQ, LKK, Nova, ODM; Japanese Silver Seiko, Omron and Korean Woongjin Coway; every piece of classic works representing the world's leading industrial design level will show you a fantastic creative design feast.

“红点•中国主题论坛与交流酒会”特 别邀请德国红点设计奖主席彼得•扎克教授、德国红点机构副主席艾玛•舒勒教授、红点新加坡主席邱智坚先生等20位全球创意设计领域殿堂级大师，与香港贸发 局、香港设计中心等香港政府及设计企业及国内外知名设计界及制造界企业领袖一起共谋国际设计领域先锋理论与产业发展趋势，将在中国制造与中国设计、设计与 品牌、中国设计企业与世界设计企业经营和管理等理念上产生最尖峰、潮流的碰撞。

"Red Dot meets creative Asia reception" particularly invites the German Red Dot Design Award president Prof. Dr. Peter o Zec, vice-president Mr. Elmar Schuller, Red Dot Singapore president Mr. Ken Koo, and over 20 global creative design field experts, together with the Hong Kong Trade Development Council, Hong Kong Design Center, other well-known domestic and foreign design enterprises and manufacturers, etc, communicating the advanced theory and industry trends of the international design field, exchanging ideas on "made in China to create in China", "design and brands" "the business management of Chinese and international design enterprises" etc.

“首届深港创新设计双城展”是设计之都创意产业园“深港设计中心”集合深圳、香港知名品牌设计 企业共同举办的大型城市设计产品展，以推广香港及深圳本土设计师品牌为宗旨，200平米的创意产品体验中心汇集了深港50多家知名品牌设计企业、设计师的 300多件最新设计产品，进行体验式展示，以打造推动深港创意产业交流的平台与载体。同时，在深圳市政府的大力支持下，作为“深圳创新圈”重点合作项目的 “深港设计中心”也将在设计之都创意产业园正式揭牌运营。

"The first SZ-HK Design Excellence Exhibition" is a large-scale urban design Show held by the "City of Design" SZ-HK Design Center, collecting the innovative products from Shenzhen and Hongkong notable enterprises, with the mission of promoting the local designers brands in Hongkong and Shenzhen, the 200-square-meter experience center has gathered over 50 well-known design brands and more than 300 pieces of the latest design products for experiential display. It aims to create and drive the platform and carrier for the exchange of creative industries between Shenzhen and Hongkong. At the same time, under the strong support of the Shenzhen Municipal Government and as the key cooperation project of "Shenzhen Innovative Circle", the "SZ-HK Design Center" will officially inaugurate its operation at Shenzhen "City of Design" Creative Industrial Estate.

设计之都创意产业园分会场“红点•中国品牌＆设计营商展”系列主题活动，在中国首次引入全球创意 设计领域最高奖——红点奖（red dot），推动亚洲尤其是中国的设计企业、品牌制造业更好地走进国际市场，树立自己的全球品牌，将更多地为亚洲特别是中国设计企业带来实际的商业意义，推 动了深圳建设“设计之都”的步伐。此次文博会活动形式多样，广泛涉及创意产业领域，国际化、多元化、权威性、影响力的进一步提升必将为本届文博会增添一抹 亮色。

The 5th ICIF "City of Design" sub-venue "Red Dot meets creative Asia" series activities for the first time introduce the global creative design highest prize - Red Dot Design Award; boost Asian especially Chinese design and manufacturing brands better entering into the international markets; establish their own global brands; bring practical business significance and promote the construction of the Shenzhen global "City of Design". The diverse forms of cultural activities, involving a broad field of creative industries, internationalization, diversity, authority and great influence of the "City of Design" sub-venue is bound to further enhance the highlights of 5th ICIF.