本次设计由刘柯设计事务所打造，立足西安本土老城底色，以在地陕味烟火与赛博未来场域极致反差作为空间冲突内核，让百吉猫软萌治愈的IP形象，与机甲太空舱冷硬利落的工业结构相互对冲、相融共生。设计始终恪守品牌原生视觉基因，守住深入人心的卡通IP记忆点与老城国民品牌情怀，跳出传统零食门店同质化、老旧化的空间桎梏，用先锋前卫的科技化空间语言，彻底重构本土零食冷饮业态固化已久的传统审美。

Designed by Liu Ke Design Studio, this project is rooted in the authentic character of old Xi’an. It centers on the striking spatial contrast between local Shaanxi street vitality and a cyber-futuristic realm, where the soft, endearing Baijimao IP image contrasts and integrates with the crisp, industrial structure of a mecha-style space capsule.Remaining faithful to the brand’s original visual identity, the design retains its deeply recognizable cartoon IP and the nostalgic sentiment of a time-honored local brand. Breaking free from the homogeneity and outdatedness of conventional snack stores, it employs avant-garde, tech-inspired spatial language to completely reshape the long-established traditional aesthetic of the local snack and cold beverage industry.

本次设计由刘柯设计事务所打造，立足西安本土老城底色，以在地陕味烟火与赛博未来场域极致反差作为空间冲突内核，让百吉猫软萌治愈的IP形象，与机甲太空舱冷硬利落的工业结构相互对冲、相融共生。设计始终恪守品牌原生视觉基因，守住深入人心的卡通IP记忆点与老城国民品牌情怀，跳出传统零食门店同质化、老旧化的空间桎梏，用先锋前卫的科技化空间语言，彻底重构本土零食冷饮业态固化已久的传统审美。

Designed by Liu Ke Design Studio, this project is rooted in the authentic character of old Xi’an. It centers on the striking spatial contrast between local Shaanxi street vitality and a cyber-futuristic realm, where the soft, endearing Baijimao IP image contrasts and integrates with the crisp, industrial structure of a mecha-style space capsule.Remaining faithful to the brand’s original visual identity, the design retains its deeply recognizable cartoon IP and the nostalgic sentiment of a time-honored local brand. Breaking free from the homogeneity and outdatedness of conventional snack stores, it employs avant-garde, tech-inspired spatial language to completely reshape the long-established traditional aesthetic of the local snack and cold beverage industry.