这是刘柯设计事务所为西安老字号百吉猫打造的全新冰淇淋移动店方案，以“老城记忆 × 赛博潮玩” 的极致反差，为这个 30 年国民老品牌注入了前所未有的年轻张力。当刻在西安人记忆里的国民零食，遇见会移动的霓虹冰淇淋站：我们用赛博美学重塑老城快消新标杆。“百吉猫不只是锅巴，是藏在西安人夏日里的新老烟火。” 这一次，我们选择了一个让所有人意想不到的方向。颠覆性破局：用 “移动赛博潮站” 重构冰淇淋快消体验。传统老字号的冷饮店是什么样的？复古门头、老式冷藏柜、手写价目牌、打包用的牛皮纸袋。但在百吉猫这台移动冰淇淋站，我们把这些全部打碎重构。“老字号的潮变，应该是一台装着童年记忆、跑遍老城街巷的赛博潮站。” 这是我们从第一天就确立的设计锚点。

This is the new mobile ice cream kiosk concept created by Liu Ke Design Studio for Xi’an time-honored brand Baijimao. With the striking contrast of “Old City Memories × Cyberpunk Playfulness”, the design injects unprecedented youthful energy into this 30-year-old beloved local brand.When the childhood snack etched in every Xi’an local’s memory meets a mobile neon-lit ice cream station: we redefine the benchmark for fast-moving consumer experiences in the old city through cyberpunk aesthetics.“Baijimao is more than just rice crackers — it’s the fusion of old and new sparks of joy in Xi’an summers.” This time, we chose a direction no one expected.Disruptive reinvention: reimagining the ice cream retail experience with a “mobile cyberpunk station”.What does a traditional old-brand cold drink shop look like? Vintage storefronts, old-style refrigerators, handwritten price lists, and brown paper bags for takeaway. But with this mobile ice cream station for Baijimao, we’ve completely deconstructed and rebuilt every cliché.“The modern revival of a time-honored brand should be a cyberpunk station carrying childhood memories, roaming the streets of the old city.” This was the core design anchor we set from day one.

这是刘柯设计事务所为西安老字号百吉猫打造的全新冰淇淋移动店方案，以“老城记忆 × 赛博潮玩” 的极致反差，为这个 30 年国民老品牌注入了前所未有的年轻张力。当刻在西安人记忆里的国民零食，遇见会移动的霓虹冰淇淋站：我们用赛博美学重塑老城快消新标杆。“百吉猫不只是锅巴，是藏在西安人夏日里的新老烟火。” 这一次，我们选择了一个让所有人意想不到的方向。颠覆性破局：用 “移动赛博潮站” 重构冰淇淋快消体验。传统老字号的冷饮店是什么样的？复古门头、老式冷藏柜、手写价目牌、打包用的牛皮纸袋。但在百吉猫这台移动冰淇淋站，我们把这些全部打碎重构。“老字号的潮变，应该是一台装着童年记忆、跑遍老城街巷的赛博潮站。” 这是我们从第一天就确立的设计锚点。

This is the new mobile ice cream kiosk concept created by Liu Ke Design Studio for Xi’an time-honored brand Baijimao. With the striking contrast of “Old City Memories × Cyberpunk Playfulness”, the design injects unprecedented youthful energy into this 30-year-old beloved local brand.When the childhood snack etched in every Xi’an local’s memory meets a mobile neon-lit ice cream station: we redefine the benchmark for fast-moving consumer experiences in the old city through cyberpunk aesthetics.“Baijimao is more than just rice crackers — it’s the fusion of old and new sparks of joy in Xi’an summers.” This time, we chose a direction no one expected.Disruptive reinvention: reimagining the ice cream retail experience with a “mobile cyberpunk station”.What does a traditional old-brand cold drink shop look like? Vintage storefronts, old-style refrigerators, handwritten price lists, and brown paper bags for takeaway. But with this mobile ice cream station for Baijimao, we’ve completely deconstructed and rebuilt every cliché.“The modern revival of a time-honored brand should be a cyberpunk station carrying childhood memories, roaming the streets of the old city.” This was the core design anchor we set from day one.