青岛万和春餐饮空间设计项目位于中国青岛，万和春，一个在青岛家喻户晓的名字，承载着85年的技艺传承与城市记忆。当这一老字号从街边店迈向高端商场，刘柯设计事务所受邀为其打造全新的品牌形象与空间体验。我们深入挖掘万和春的品牌基因，提取“85年传承”、“排骨米饭专家”、“青岛味道”三大核心元素。设计了兼具传统韵味与现代美感的品牌符号。针对商场环境与年轻客群，我们重新规划了视觉传达系统，将传统菜品展示转变为品牌故事讲述。在有限的商场店面内，我们通过科学动线规划与沉浸式场景营造，打造了兼具效率与体验的用餐空间，在竞争日益激烈的餐饮市场，品牌形象与空间体验已成为核心差异化竞争力，老字号不缺品质与传统，缺的是与当代消费者的沟通方式。好的设计，让传统与现代对话。让品质被看见，让价值被感知。

The Qingdao Wan He Chun project is located in Qingdao, China. Wan He Chun, a household name in the city, carries 85 years of culinary heritage and urban memories. As this time-honored brand transitioned from street-side shops to upscale shopping malls, Liu Ke Design Office was commissioned to craft a completely new brand image and spatial experience.  We delved deep into Wan He Chun's brand DNA, extracting three core elements: "85-Year Legacy," "The Rib Rice Expert," and "The Taste of Qingdao." This informed the design of a brand symbol that harmonizes traditional charm with modern aesthetics. Tailored for the mall environment and younger demographics, we overhauled the visual communication system, shifting the focus from mere food display to compelling brand storytelling.  Within the confines of the mall space, we created a dining environment that balances efficiency and experience through scientific circulation planning and immersive scene design. In an increasingly competitive restaurant market, brand image and spatial experience have become core differentiators. While time-honored brands possess quality and tradition, they often lack effective ways to communicate with contemporary consumers. Good design bridges this gap, facilitating a dialogue between tradition and modernity—making quality visible and value perceptible.

青岛万和春餐饮空间设计项目位于中国青岛，万和春，一个在青岛家喻户晓的名字，承载着85年的技艺传承与城市记忆。当这一老字号从街边店迈向高端商场，刘柯设计事务所受邀为其打造全新的品牌形象与空间体验。我们深入挖掘万和春的品牌基因，提取“85年传承”、“排骨米饭专家”、“青岛味道”三大核心元素。设计了兼具传统韵味与现代美感的品牌符号。针对商场环境与年轻客群，我们重新规划了视觉传达系统，将传统菜品展示转变为品牌故事讲述。在有限的商场店面内，我们通过科学动线规划与沉浸式场景营造，打造了兼具效率与体验的用餐空间，在竞争日益激烈的餐饮市场，品牌形象与空间体验已成为核心差异化竞争力，老字号不缺品质与传统，缺的是与当代消费者的沟通方式。好的设计，让传统与现代对话。让品质被看见，让价值被感知。

The Qingdao Wan He Chun project is located in Qingdao, China. Wan He Chun, a household name in the city, carries 85 years of culinary heritage and urban memories. As this time-honored brand transitioned from street-side shops to upscale shopping malls, Liu Ke Design Office was commissioned to craft a completely new brand image and spatial experience.  We delved deep into Wan He Chun's brand DNA, extracting three core elements: "85-Year Legacy," "The Rib Rice Expert," and "The Taste of Qingdao." This informed the design of a brand symbol that harmonizes traditional charm with modern aesthetics. Tailored for the mall environment and younger demographics, we overhauled the visual communication system, shifting the focus from mere food display to compelling brand storytelling.  Within the confines of the mall space, we created a dining environment that balances efficiency and experience through scientific circulation planning and immersive scene design. In an increasingly competitive restaurant market, brand image and spatial experience have become core differentiators. While time-honored brands possess quality and tradition, they often lack effective ways to communicate with contemporary consumers. Good design bridges this gap, facilitating a dialogue between tradition and modernity—making quality visible and value perceptible.