一个符号,即可引发 人们心中共通的 情感共鸣。在福蓉川, 设计师刘芮言 将一枚圆润的葫芦, 提炼为品牌的 核心视觉语言。
A single symbol can evoke a shared emotional resonance in people's hearts.At Fu Rong Chuan, designer Liu Ruiyan distilled a round gourd into the brand's core visual language.
葫芦谐音“福禄”, 源自餐厅的名字, 寄寓着柴门集团 对福禄寿喜 文化的诚挚期许。
The gourd, a homophone for "good fortune and prosperity" ,originates from the restaurant's name and embodies the Chaimen Group's sincere aspirations for a culture of happiness, prosperity, longevity, and joy.
彰显于外,葫芦作为 视觉标识,嵌入太古里 的繁华胜景。内藏乾坤, 葫芦作为焦点视窗, 将室外的四时节律、室内 的流动场景,悉数浓缩 于这个象征福泽 的图案轮廓里。
Outwardly, the gourd serves as a visual identifier, embedded in the bustling cityscape of Taikoo Li.Inwardly, the gourd acts as a focal point, encapsulating the seasonal rhythms of the outdoors and the fluid scenes within the design, a symbol of good fortune.
喝盖碗茶,摆龙门阵, 成都街头的惬意, 挪移到时尚潮流的 太古里,被包裹了一层 厚度。就地取物, 材质工艺为筋骨, 是看得见的刻度匠心; 因地制宜,逍遥闲适 为灵魂,是看不见 的呼吸节奏。
The classic Chengdu lifestyles,epitomized by gaiwan tea and local banter,find a new home in the stylish Taikoo Li, wrapped in a rich sense of history.Using local materials and craftsmanship as the framework, it's a visible measure of dedication;Adapting to local conditions, a carefree and leisurely spirit as the soul, it's an invisible rhythm of life.
承袭川西民居的 屋檐架构,巨型藤编 门头旁逸斜出,是周边 最有辨识度的一道风景。 红色洞石叠砌的出餐台, 作为外带食物的接口, 承接着太古里“快耍慢活” 的精神底色。
Inheriting the roof structure of traditional Western Sichuan dwellings, the giant rattan-woven doorway juts out diagonally, making it the most recognizable feature in the surrounding area.The red travertine-built food counter, serving as an interface for takeout food, embodies the "fast-paced yet leisurely" spirit of Taikoo Li.
非遗技艺手工编织的 吊灯、台灯与墙面圆屏, 是野趣自在的经纬脉络, 亦是疏密有致的灵动留白。 麻绳缠绕的葫芦形灯具, 裹挟一身逍遥气,仿佛 可以随时打开, 即兴畅饮一杯酒。
Hanging lamps, table lamps, and round wall screens, crafted using intangible cultural heritage techniques, form the fabric of a rustic and carefree atmosphere, while also providing a dynamic interplay of open and enclosed spaces.The gourd-shaped lamps, wrapped in hemp rope, exude a relaxed and carefree vibe, as if they could be turned on at any moment for an impromptu drink.
在满足口腹之欲的 食物面前,一切矫饰 和伪装都是多余的。 原材、原味,是品牌 与空间的相同内核。
In the face of food that satisfies the appetite, all embellishment and pretense are superfluous.Original ingredients and original flavors are the shared core of the brand and the space.
在空间中,食物原料均 展示于外,透明容器 里装载着辣椒、花椒、 椒油等,是对福蓉川 多种麻辣口味层次 的一一溯源。在设计中, 使用的材质,均不 刻意修饰,它们欢迎 不完美之美, 以及时间的渗入。
In the space, food ingredients are displayed openly; transparent containers hold chili peppers, Sichuan peppercorns, and chili oil, tracing the origins of the various layers of numbing spiciness found in Fu Rong Chuan cuisine.In the design, the materials used are unadorned; they welcome the beauty of imperfection and the passage of time
藤编吊灯带着户外 的野趣,天然石皮屏风 描画山川的壮阔。 深色复古地板、 桌椅和橱柜, 是静默收拢的 市井温情,亦是 细腻妥帖的居家慰藉。
Wicker chandeliers evoke the rustic charm of the outdoors, while natural stone screens depict the grandeur of mountains and rivers.Dark vintage flooring, tables, chairs, and cabinets quietly capture the warmth of everyday life, offering delicate and comforting homely solace.
它们是一种质地, 将人温柔包裹, 舒展出最本真的眉眼。 它们是一种心境, 鼓励我们去发现、观察 事物的起源。
They are a kind of texture, gently enveloping us and revealing our truest selves.They are a kind of state of mind, encouraging us to discover and observe the origins of things.
舒阔克制的空间基底, 烘托出川菜热烈 明快的情绪。 艺术家杨冕创作的 《葫芦生鲜》,借鉴元代 画家陈琳的《葫芦花瓶图》 清寂的文人意趣,揉合于 民间的真实生活。
The spacious and restrained spatial foundation accentuates the vibrant and lively spirit of Sichuan cuisine. Artist Yang Mian's "Fresh Gourd" ,inspired by Yuan Dynasty painter Chen Lin's "Gourd and Vase," blends a tranquil literati aesthetic with the realities of everyday life.
墨色定调,木色铺陈, 金色点睛,是多重 沉淀的审美秩序。 藤织质朴,石材恢弘, 釉砖潋滟,是张弛有度 的感官律动。
Ink sets the tone, wood tones provide the foundation, and gold accents add a finishing touch—a multi-layered aesthetic order.Simple rattan weaving, grand stone, and shimmering glazed tiles create a balanced and dynamic sensory experience.
釉面手工砖,步履投影 微澜起伏。金箔陈列架, 如落日熔金光华璀璨。 葫芦形状门扭,是幽默 慧黠的细节伏笔。
Glazed handmade bricks cast ripples on the surface with every step. Gold-leaf display shelves shimmer like molten gold at sunset. Gourd-shaped door hinges are a clever and witty detail.
中式摆台,是微型的 发光建筑。藤编吊灯, 是勾勒东方的 悬浮装置。当风味原材料 被当做艺术品陈列, 口中的食物, 便有了神采。
The Chinese-style table is a miniature luminous structure. The rattan pendant lamp is a suspended device outlining the East.When flavorful ingredients are displayed as works of art, the food we eat gains a special charm.
光影是不羁的元素, 犹如水彩落入 油画之中,与纸张、 空气息息相关。
Light and shadow are untamed elements, like watercolors falling into an oil painting, intimately connected to the paper and the air.
朗日清晖,惠风和畅, 天光伴随窗外季节 流转,繁华古朴一览无余。 暮色四合,阴翳雨雪, 光影朦胧隐约, 晕染开来,暖意自心底 缓缓升起。
Bright sunshine, gentle breezes, the light of day follows the changing seasons outside the window, offering a panoramic view of bustling city life and ancient charm.As twilight descends, shadows fall, rain and snow fall, and the light and shadow become hazy and indistinct, spreading outwards, a warmth slowly rising from the depths of the heart.
光影以不同材质为 介质,或洗练, 或含蓄,或飘逸。 让墙体悬浮,让角落 获得神圣感,让走廊 变成光的隧道。
Light and shadow, using different materials as mediums, are sometimes refined, sometimes subtle, sometimes ethereal. They make walls appear to float, corners acquire a sense of sanctity, and corridors become tunnels of light.
灯光亮起,金色、大地色 交相辉映,食客身影 穿梭其中,成就了一座 活色生香、辉煌生动 的“烟火”剧场。 When the lights come on, gold and earth tones intertwine, and diners move through the space, creating a vibrant and dazzling "fireworks" theater.
PROJECT:FU RONG CHUAN
LOCATION:四川省成都市中纱帽街8号成都太古里8栋1243b Room 1243B Building 8 Taikoo Li Chengdu No. 8 Middle Shamao Street Chengdu Sichuan Province China
SIZE: 800 SQM
DESIGN: 12 / 2024
OPENING: 9 / 2025
主持设计:刘芮言
CHIEF DESIGNER:Rene Liu
设计小组:刘芮言 / 杜金逊 / 唐语韩
DESIGN TEAM:Rene Liu / Du Jinxun / Tang Yuhan
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