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世界上第一家TOG概念店日前在圣保罗金融中心的法利亚利马大道上开业。一整栋建筑被Triptyque的设计师Philippe Starck改造，用作TOG的全球旗舰店。 World's first TOG concept store is located at the end of Faria Lima Avenue, one of the main financial hubs of São Paulo Triptyque Architecture was chosen by Philippe Starck to develop, under his art direction, the architectural project of TOG's São Paulo Global Flagship Store (Rua Iguatemi, 236), the first direct monobrand retail project from TOG, with the ambition of stirring up the concept of selling design.
TOG是一个高品质但是却具有普世价值观的家具品牌，并且可很容易为用户实现定制产品，因为他们将设计师，客户，工匠，艺术家和厂商的链条都打通并串联起来。 TOG is an unprecedented, democratic design brand which goal is – through high quality designed furniture that can be easily customized - to create a virtuous collaborative system where designers, clients, artisans, artist and manufacturers share the same values and goals.
这座旗舰店不是简单的卖场，而是一个多功能的社交场所，客人可以在这里用餐，喝酒，跳舞，阅读甚至是了解品牌历史。旗舰店作为一个多用途的生活空间，旨在成为城市中欢乐的社交中心。 设计将原有老建筑的粗糙墙面保留，让其与精致的新地面形成鲜明对比，天花板结构暴露，可以直接看见灯具以及管线。大空间中没有固定的墙面，这是为了适应未来多种灵活的变化。从地下一层到地上两层，布置这仓库，展厅，办公室，花园以及新餐厅。 The Flagship was designed as a mixed use place of sociability where you can buy, eat, drink, dance, read, create, spend time; a XXIst century version of the Andy Warhol Factory. As TOG furniture, the space is fully customizable. Conceived as a multi-purpose, living space, the Flagship Store will also function as a major conviviality and sociable hub. To anticipate these and others potential uses, the Triptyque agency neutralized this old games club from the 80s in painting in white all the place. There is a contrast between the existing walls roughness and the totally new ground. The lights are suspended from the concrete beams visible on the ceiling. The project was conceived to allow the organic spaces to change over time: no walls between ambiances, an electric system that pervades the entire area and the application of materials like glass foster the multiple use desired for the space. With 2.100 square meters distributed in basement, ground, first and second floor TOG Flagship will host warehouse, showroom, offices, garden and also a new restaurant – Marakuthai for TOG - headed by Chef Renata Vanzetto.
Project : TOG
Location : Rua Iguatemi, 236, São Paulo, Brasil
Date of the project (year): 2014
Date of construction end (year): 2015
Ground floor: 823,56m2
Under ground: 748m2
1rst floor: 600m2
1rst floor mezzanine: 107,05m2
2nd floor: 499,35m2
2nd floor mezzanine: 154,00m2
Total area: 2.108,40 m2 Architecture: TRIPTYQUE
Associates: Greg Bousquet, Carolina Bueno, Guillaume Sibaud e Olivier Raffaelli
General Coordinator: Luiz Trindade
Project Manager: Alfredo Luvison
Contributors: Guilherme Ramalho, Ulysse Baudet, Joana Telles, Bruno Cruz Credits pictures: Ricardo Bassetti
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