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20120721

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Regina Miracle维珍尼是一个女性内衣及运动穿着品牌,以创新设计及先进制造工艺为目标。芝作室受此品牌委托塑造其店铺形象,在其无缝极轻的产品启发下,将‘第二肌肤’的概念带入空间之中。
Regina Miracle is a lingerie brand that prides itself on its innovative and technological approach to design and manufacture of underwear and sportswear. Commissioned to revamp its store identity, Lukstudio draws inspiration from the seamless and lightweight lingerie and translates the idea of “a smooth second skin” into a physical space.
▼店铺外观,exterior view
001-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO-960x438.jpg
店铺选址于香港太古广场,是一个73平方米的方形场地。原空间的直角被弧形柔化,门头中间的柱体用曲面包裹消解,使两侧入口更加自然。地面及空间中的实体均采用浅色木料,在带来温和基调的同时创造出一个有机的‘身体’。与之相对比,白色半透明穿孔曲面或连续,或交叠,或独立地游弋于‘身体‘之前,恰如内衣物肌肤般亲之裹之、塑之立之,使人漫步其中感受到一种柔和舒适的包围感。这‘肌肤’与‘身体’的有机关系不仅带来了流畅的空间体验,更塑造出引人入胜的店面。
Located at the City Plaza Mall in Hong Kong, The 73-sqm site is a rectangular box with a column at the storefront. The straight edges are firstly softened into curves and the original central obstacle is hidden inside a stack of circular tiers, smoothing the two points of entry. All surfaces are then finished with wood veneer panels and light oak flooring. The warm base tone not only ensures a cozy atmosphere, but also creates an overall organic “body”. Layers of white perforated mesh wrap around the curvaceous volumes: at times cover, overlap or reveal, almost as if they are pieces of delicate garments having a playful dialogue with the wooden body. The interaction results in an inviting storefront and a fluid flow between display zones.
▼门头中间的柱体用曲面包裹消解,the original central obstacle is hidden inside a stack of circular tiers

003-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO-960x640.jpg
在空间的右边,弧形屏风将访客导引进入特色产品区,模特与屏幕一挂一立,分别用以呈现季度精选产品及相关介绍;由木柱边延伸而来的弧面在其后限定出运动衣物区。店铺的另一侧,一系列半圆柱状展示单元形成另一视觉焦点,依墙排列的弧形阵列在末端镜子的映射下,在小空间里创造出戏剧化的空间延伸感。
On the right, a curved mesh leads customers through a featured product zone, displaying the selected seasonal specials and their corresponding information at the tablets below. Another two pieces of mesh surround the central tiers and shape a display area behind specifically for sports apparels. On the left of the store, an array of display mannequins forms a spectacular gallery with the brand’s signature collection. With a mirror strategically installed at the back of the store, this subtly curved sequence appears to extend indefinitely as one walks in.
▼在空间的右边,弧形屏风将访客导引进入特色产品区,on the right, a curved mesh leads customers through a featured product zone
005-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO-960x1217.jpg
007-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO-960x1439.jpg
▼由木柱边延伸而来的弧面在其后限定出运动衣物区,another two pieces of mesh surround the central tiers and shape a display area behind specifically for sports apparels
008-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO-960x1439.jpg
▼店铺的另一侧依墙排列的弧形阵列,on the left of the store, an array of display mannequins forms a spectacular gallery with the brand’s signature collection
010-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO-960x1439.jpg
每一个柱状单元中,内衣模特被精心放置于观者的视觉中心,细节设计使之可以360度旋转观看;在其下,木质抽屉用以展示相配的内裤,可拉出的双层网筒收纳更多颜色与布料选择,收敛节制的展示方式让产品呈现简洁有力。位于空间末端的木实体将收银,试衣,储藏等辅助空间巧妙纳入其中,并在墙边生长发展出多层次的曲线台面,带来更多产品展示空间。
Each mannequin is the focal point within a display column that organizes a thorough exhibition of a product. Details are demonstrated by rotating mannequins; the wooden tray displays matching panties and the double-decker mesh drawers underneath store other colors and textiles available for the displayed model. At the back of the store, the sinuous wooden form embodies all the back of house spaces, and split into different tiers at times for more display possibilities.
▼每一个柱状单元中的内衣模特可以360度旋转观看,Each detail of the mannequin is able to be demonstrated by rotating 360 degree
013-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO.gif
▼木质抽屉用以展示相配的内裤,可拉出的双层网筒收纳更多颜色与布料选择, the wooden tray displays matching panties and the double-decker mesh drawers underneath store other colors and textiles available for the displayed model
017-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO.gif
传统内衣店往往陈列凌乱,设计千篇一律。面对一个转变其空间类型的机会,芝作室尝试回归产品本质,提炼其语言及精髓,并巧妙将之应用于店铺设计的方方面面。依体裁衣般营造出的空间不仅丰富了购物体验,也将品牌创新、轻盈和舒适的核心理念以最直观的方式传递给现代女性客户。
Given the challenge to confront a retail typology that is commonly cluttered and repetitive, Lukstudio returns to the products themselves, deciphers the inherent qualities and formulate their spatial translations. The tailored environment not only enriches the lingerie shopping experience, but also conveys the brand ideals on innovation, lightness and comfort to their modern clientele.
▼店铺一览,view of the store

002-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO-960x640.jpg
▼平面图,plan
018-for-Regina-Miracle-Hong-Kong-City-Plaza-Store-by-LUKSTUDIO-960x754.jpg
地点: 香港太古广场2F 236-7
室内面积:73平方米
室内设计团队: LUKSTUDIO
设计总监:陆颖芝
项目团队: Alba Beroiz Blazquez、蔡金红、王爽、丁怡人、何珏林
设计内容:室内设计、道具设计、灯具设计
设计期: 2017.08- 2017.10
施工期: 2017.10-2017.11
道具制作:深圳市金皇宫展示道具开发有限公司
现场安装:偉昌製作有限公司
摄影: Grischa Rueschendorf
location: 2F 236-7, City Plaza Hong Kong
net area: 73㎡
interior design: LUKSTUDIO
director: Christina Luk
design team: Alba Beroiz Blazquez, Jinhong Cai, Sarah Wang, Yiren Ding, and Mamo He
scope: interior design, Millwork design & lighting design
design period: 2017.08 -2017.10
construction period: 2017.10 – 2017.11
millwork manufacture: Shenzhen G&K Development Company Limited
site work and installation: WCPHK
photography: Grischa Rueschendorf

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20120721

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全部评论
pengpai 2018-3-8 23:26
韵律感 美感十足 这才是有设计感的东西!
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自强不息566288 2018-3-9 07:48
非常棒的设计
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怀远星艺 2018-3-9 09:24
啊抢我的阿斯达轻轻巧巧安生打死去QQ

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参与人数 1金钱 -30 收起 理由
完美流线 -30 请认真评贴 严禁灌水 下次直接封号!

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单晓曼 2018-3-9 09:40
把女性内衣的神秘和舒适感觉表现得非常棒。
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青衬丶 2018-3-9 09:57
:):):):):):):):):)
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冰棒宝贝 2018-3-9 09:58
不错的作品,
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超级车 2018-3-9 16:15
6666666666喜欢
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金卫 2018-3-10 17:31
很有设计感
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zbf2018 2018-3-11 07:55
666666666669
来自android客户端来自android客户端,点击下载APP!
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