这是刘柯设计事务所为 VORO意式手工冰淇淋打造的第三代商场店升级方案，以“未来科技×意式传统”的极致反差，为这个10年经典品牌注入了前所未有的潮流张力。当百年意式冰淇淋遇见未来实验室：我们用赛博美学重塑连锁商业新标杆“Gelato不是冰淇淋，是一种生活方式。”这一次，我们选择了一个让所有人意想不到的方向。颠覆性破局：用“赛博实验室”重构Gelato体验。传统Gelato店的视觉范式是什么？原木、白墙、手写黑板、鲜花吊篮。但在VORO MOMOPARK店，我们把这些全部打碎重构。“Gelato的未来，应该是一座精密运转的美味实验室。”这是我们从第一天就确立的设计锚点。

This is the third-generation shopping mall store upgrade solution created by Liu Ke Design Studio for VORO Artisanal Italian Gelato. With the extreme contrast of "future technology × Italian tradition", we have injected unprecedented trendy vitality into this 10-year-old classic brand. When century-old Italian gelato meets a futuristic laboratory, we use cyber aesthetics to reshape a new benchmark for chain businesses. "Gelato is not ice cream; it is a way of life." This time, we chose a direction that surprised everyone. In a disruptive breakthrough, we have reconstructed the gelato experience with a "cyber laboratory". What is the visual paradigm of a traditional gelato shop? Log materials, white walls, handwritten blackboards and flower baskets. However, at VORO MOMOPARK, we have completely broken and restructured all of these. "The future of gelato should be a precisely operating laboratory of deliciousness" — this was our design anchor established from the very first day.

VORO意式手工冰淇淋店面升级（MOMOPARK店·中国西安）

项目介绍

PROJECT INTRODUCTION

VORO于2018年正式登陆中国，是国内最早一批走“纯正意式Gelato”路线的连锁品牌。8年来，VORO始终坚持意大利传统配方——产品选用进口意大利原料与新鲜水果，拒绝添加任何化学成分与香精色素，每日新鲜手工现做。这种对“真实味道”的执念，让它在西安积累了深厚的口碑基础，也让它有底气喊出自己的品牌定位：“将自然的丰厚馈赠，融于意大利Gelato的纯粹真实之中。”

VORO officially entered the Chinese market in 2018 as one of the earliest chain brands dedicated to authentic Italian Gelato. Over the past eight years, VORO has remained committed to traditional Italian recipes, using imported Italian ingredients and fresh fruits, with no artificial additives, flavors, or colorings. Every product is handmade fresh daily. This devotion to genuine flavors has earned the brand a loyal and deep-rooted reputation in Xi’an, empowering its positioning: “To blend the generous gifts of nature into the pure authenticity of Italian Gelato.”

VORO意式手工冰淇淋店面升级（乐荟商场店·中国西安）

项目介绍

PROJECT INTRODUCTION

该项目以 “赛博未来 + 意式冰淇淋” 为核心主题，打造沉浸式的智能消费场景，兼具品牌展示、产品体验与科技互动功能。空间以 LED 霓虹灯带打造的紫蓝渐变光效为核心，勾勒装置轮廓与品牌标识，在金属表面形成反射效果，打造赛博未来的氛围感；搭配宣传屏幕的星空蓝背景光、产品展示区的柔和打光，突出产品细节，同时与商场公共区域的灯光形成差异，打造沉浸式的专属体验空间，让消费者在商场中就能感受到品牌的独特调性。

With the core theme of Cyber Future + Italian Gelato, this project creates an immersive intelligent consumption experience that integrates brand display, product tasting, and tech-driven interaction. Centered around purple-blue gradient lighting from LED neon strips, the space outlines installations and brand logos, whose reflections on metallic surfaces amplify a futuristic cyber atmosphere. Complemented by the starry blue backlight of promotional screens and soft lighting at the product display area, the design accentuates product details while distinguishing itself from the mall’s general ambient lighting, forming an exclusive immersive space that allows customers to fully experience the brand’s unique character amid a busy shopping environment.

这是刘柯设计事务所为 VORO意式手工冰淇淋打造的第三代商场店升级方案，以“未来科技×意式传统”的极致反差，为这个10年经典品牌注入了前所未有的潮流张力。当百年意式冰淇淋遇见未来实验室：我们用赛博美学重塑连锁商业新标杆“Gelato不是冰淇淋，是一种生活方式。”这一次，我们选择了一个让所有人意想不到的方向。颠覆性破局：用“赛博实验室”重构Gelato体验。传统Gelato店的视觉范式是什么？原木、白墙、手写黑板、鲜花吊篮。但在VORO MOMOPARK店，我们把这些全部打碎重构。“Gelato的未来，应该是一座精密运转的美味实验室。”这是我们从第一天就确立的设计锚点。

This is the third-generation shopping mall store upgrade solution created by Liu Ke Design Studio for VORO Artisanal Italian Gelato. With the extreme contrast of "future technology × Italian tradition", we have injected unprecedented trendy vitality into this 10-year-old classic brand. When century-old Italian gelato meets a futuristic laboratory, we use cyber aesthetics to reshape a new benchmark for chain businesses. "Gelato is not ice cream; it is a way of life." This time, we chose a direction that surprised everyone. In a disruptive breakthrough, we have reconstructed the gelato experience with a "cyber laboratory". What is the visual paradigm of a traditional gelato shop? Log materials, white walls, handwritten blackboards and flower baskets. However, at VORO MOMOPARK, we have completely broken and restructured all of these. "The future of gelato should be a precisely operating laboratory of deliciousness" — this was our design anchor established from the very first day.

VORO意式手工冰淇淋店面升级（MOMOPARK店·中国西安）

项目介绍

PROJECT INTRODUCTION

VORO于2018年正式登陆中国，是国内最早一批走“纯正意式Gelato”路线的连锁品牌。8年来，VORO始终坚持意大利传统配方——产品选用进口意大利原料与新鲜水果，拒绝添加任何化学成分与香精色素，每日新鲜手工现做。这种对“真实味道”的执念，让它在西安积累了深厚的口碑基础，也让它有底气喊出自己的品牌定位：“将自然的丰厚馈赠，融于意大利Gelato的纯粹真实之中。”

VORO officially entered the Chinese market in 2018 as one of the earliest chain brands dedicated to authentic Italian Gelato. Over the past eight years, VORO has remained committed to traditional Italian recipes, using imported Italian ingredients and fresh fruits, with no artificial additives, flavors, or colorings. Every product is handmade fresh daily. This devotion to genuine flavors has earned the brand a loyal and deep-rooted reputation in Xi’an, empowering its positioning: “To blend the generous gifts of nature into the pure authenticity of Italian Gelato.”

VORO意式手工冰淇淋店面升级（乐荟商场店·中国西安）

项目介绍

PROJECT INTRODUCTION

该项目以 “赛博未来 + 意式冰淇淋” 为核心主题，打造沉浸式的智能消费场景，兼具品牌展示、产品体验与科技互动功能。空间以 LED 霓虹灯带打造的紫蓝渐变光效为核心，勾勒装置轮廓与品牌标识，在金属表面形成反射效果，打造赛博未来的氛围感；搭配宣传屏幕的星空蓝背景光、产品展示区的柔和打光，突出产品细节，同时与商场公共区域的灯光形成差异，打造沉浸式的专属体验空间，让消费者在商场中就能感受到品牌的独特调性。

With the core theme of Cyber Future + Italian Gelato, this project creates an immersive intelligent consumption experience that integrates brand display, product tasting, and tech-driven interaction. Centered around purple-blue gradient lighting from LED neon strips, the space outlines installations and brand logos, whose reflections on metallic surfaces amplify a futuristic cyber atmosphere. Complemented by the starry blue backlight of promotional screens and soft lighting at the product display area, the design accentuates product details while distinguishing itself from the mall’s general ambient lighting, forming an exclusive immersive space that allows customers to fully experience the brand’s unique character amid a busy shopping environment.